How? installing WordPress is fairly easy, anyone who can read can follow instructions so let’s take look at the technical part. This is when you want to change the header, background,  the whole look in fact.

Header

Usually with wordpress this is readily available, choose them options and voila, browse your own header. But what if you don’t have one and you want to know the size of it in order to make sure you don’t make a mess out of the design. Here you can use Measureit, it’s a firefox add-on that behaves like a ruler. You can measure the design of the actual height and width of the current header and from here,start designer your own header.

Color Scheme

WordPress uses HTML color code, and one gret firefox add-on is Colorzilla. You may want a color from a site you like, an image you like or what have you. It is very simple to use, just click the icon, choose the color you like and get the code. Simple as that, you can change the background if there’s an option available for the team….but what if not???

This is where Firebug comes in handy. You don’t have to know how to code, you just have to analyze how its done and take note of the one you want to change. See example below:

First you have to click inspect element, in here, we are expecting Keyword Research Button. It says, the image for the hover background is under (images/nav-hover.png), the color of the text is #FFFFFF which is white and the shadow is #A87D08. So if you want to change the hover background, you must replace the nav-hover.png, you must know how to use FTP (File Transfer Protocol) which is fairly easy to use. You can also change the color of the text, you can experiment actually by changing the actual code on Firebug, it doesn’t effect your design, firebug does this so you can easily visualize the changes you want to implement. If you’ve decided you want to change your text color, go to Appearance and proceed to Editor.

From here look for the file you want to change, in this case the highlighted one. If you are sure of changing it, just replace the color code. If you’ll be doing it the first time, copy paste the whole code as back-up so you can revert it back later on if you mess up. But for sure you can do this.

There you have it, if you simply want to change color scheme, this is pretty useful. But if you want to change the images as well, that I have to create a new post and discuss how to use FTP’s.

Let’s all have a great weekend.

That’s impressive.  How where they able to achieve that? ” Although used, our products are world class brands such as:  Okamura, Itoki, Plus, Lion, Uchida to name a few.  These are expected to last for 15 years as mandated by the Japanese Industrial Standards, they are very durable.  Generally, our products has been used for 0 to 3 years.  So there are still a lot of “life” still left in it, and there is a huge variety to choose from.”

Offibusters advocates 3R:  Reuse, Reduce, Recycle.  The idea is: by Reusing and Recycling Items, we will reduce the need to use new natural resources.  Therefore, help preserve the environment.   Mr. Kotaro Adachi of Officebusters Japan said “Manufacturing one new steel desk produces 70 kilos of carbon dioxide. But if a company buys a used steel desk, the CO2 production is zero. That practice meets stricter environmental laws in the near future and will strengthen their brand image,”

“Marketing was a challenge for us.  We are using different medias to bring our name out there, the key is being consistent about it, measuring the results, determining which works and which doesn’t, then adjusting your campaigns accordingly”.   said Mr. Yabut.   Which of the campaign yielded the best results? “Our Internet Marketing campaign gives the best return against investment.  Ateletech mostly does that job for us.” said Mr. Yabut, how much returns? He did not elaborate.

“Officebusters Philippines is still growing and expanding. We will open a branch in Cebu soon and in other parts of the Country.  Our customers could expect more product varieties with the same quality and low price in the future.” said Mr. Yabut.

You can get in-touch with them at:

Makati Branch

No. 2326 Pasong Tamo Extension, Makati City
(Besides HILTI, near BMW, BANCO DE ORO,Rapide)
Telephone No.: 729-0733, 621-6798 and 621-6799
Telefax : 728-0561
Monday – Sunday 10:00 a.m. – 7:00 p.m.
Email: info@officebusters.net
Website: http://www.officebusters.net

I am not a beach bum but I have visited popular beach resorts here in the Philippines during family vacations.  I once went to Phi-phi Island in Phuket, Thailand.  There are two things that they all have in common – all of them are crowded and highly commercialized.  I could not get myself to enjoy the scene with all the people around, I simply do not prefer crowded places.  So If you’re looking for a private get away at the beach, with some friends and family, this place is for you.  The boat ride is a blast!  a great experience for a city rat like me.

William is good friend of mine and have known him since high school.  When I asked him why did he gotten into this business, he replied “This is our family vacation house and its only 500 square meter plus, but we decided to make it a small cute lodge resort. I want to share this wonderful place with everybody.  For them to see the beautiful beaches here and the different scenery like the islands of Capones (Spanish Lighthouse, Snorkling site, Fishing, white sand) , Camara (white sand) , Annawagin & Nagsasa Cove.  You can rent our bankas (traditional filipino small boat) if you want to go to these islands … during rainy season, you can trek to pundaquit mountain, visits the waterfalls or perhaps surfing, all at very affordable prices.”

You can see internet advertisements of Sir William cottage posted on Sulit.com.ph – a very popular online ads website in the Philippines, and they also maintain a website at: http://warendel.multiply.com. “The Internet has been very helpful in promoting this small resort of ours.  Majority of the our customers actually comes from these ads.  I guess you just need to be very persistent in posting and updating your ads.” says William.

If you wish to contact Sir Williams Cottage, below are their contact info:
Purok 5,Brgy.Pundakit,San antonio, zambales
Office: 60 Eliza st. Caloocan City

SUN : 0922-8467501
SMART : 0908-4235640
Land Line no. : 02-3462667, 285-53-86 and 287-33-07

Look for Jon Salinas

Email: warendel@yahoo.com
Facebook :http://www.facebook.com/mobileprotection#!/sirwilliamscottage

Is the same content posted under different TLDs a problem?

Well, what do you say now, as long as your NOT SPAMMING, your actually safe.

Each of these sites have unique content of at least 200 words, one link to your targeted site and one link to another blog or microsite in the wheel. The idea behind the link wheel is that by creating a network of links from several high-ranking sites, this will improve the page rank of your site. Because these blogs are hosted in established sites like Hubpages or Blogger.com that already have high Google PageRank, the benefits are passed on to all the blogs and ultimately to the targeted site. A number of high quality links pointing back to your site will make the search engines consider your site as an authority on the topic or keyword that you are targeting.

By inserting a single link in each of the new sites that leads to another site in the wheel, the so-called link juice is also passed on to all the sites. This builds up the value of each of the links. The links are also one-way – say for instance, site #1 links only to site #4 but site #4 links to site #6. Through one-way linking, the value of each link is passed on and not diminished by reciprocal linking.

Link building has always been an important aspect of any search engine optimization initiative because it improves the popularity of the website that you are linking to. Building a link wheel takes this concept one step further by creating and improving the value of the links pointing to your site.

Image courtesy of Free Digital Photos

Keyword researchis the first step to successful search engine optimization. The process of keyword research involves finding out the keywords or string of words that your target customers use when doing a search. When these relevant keywords and key phrases have been identified, they can be used on on-page and off-page optimization for your website. Identifying the right keywords is an important first step towards achieving higher placement in search engine rankings.

With our knowledge and experience in keyword research, we can provide you with the right direction for your web marketing efforts. We will expertly assess and apply the research results to find out the most profitable keywords for your search engine optimization needs. Our keyword research will not only help you pick out the best keywords to target, you can also use the research results in creating the beast strategies for your online business promotion.

We use a very detailed and systematic approach to keyword identification. We also cover several factors such as search result counts, search volume, key phrase use in title tags and ranking of competitors. With an effective keyword research, you can pinpoint the best value keywords to use in developing content that will catch your target consumers. Using the best keyword research practices, you can expect that your website will receive relevant traffic that will eventually lead to an increase in revenue for your business.

Contact us today for your Internet Marketing needs.

These add-ons and extensions cover a wide range of functions — from changing the look and feel of the browser to simplifying common tasks such as filling up forms and downloading files.

Here are some of the Top Mozilla Firefox Add-ons that will be very helpful for any user:

1. Greasemonkey – This is one of the most useful extensions for Firefox. Less advanced Firefox users may scratch their heads over what this plugin actually does. But once they understand its immense capabilities, using it to enhance a wide range of functionalities is a breeze. Greasemonkey is actually a sort of meta-extension.

When first installed on its own, it does nothing by default. It simply provides a platform for hundreds of Greasemonkey user scripts created by JavaScript developers. The list of useful Greasemonkey scripts is quite extensive. There are scripts for all sorts of functions like site-specific tasks.

2. Adblock Plus – With the Adblock Plus installed, it’s soon easy to forget how the Internet really looks like. This extension efficiently blocks all sorts of ads making web browsing a more pleasant experience. No more

obtrusive (and sometimes, offensive) ads and pop-ups that hurt eyeballs and distract attention.

Adblock Plus’ powerful ad blocking feed subscription is also easy to configure. Users can simply right click on ads that are particularly distracting and permanently blocked. In the same way, Ads can easily be brought back if the user wants to view the ads.

3. DownThemAll! – There are a number of download managers for Mozilla Firefox but DownThemAll Is easily one of the most popular of them all. This powerful selective download manager makes it easy to find and download images, music files, and any type of media file from websites.

It can even access hidden links to bigger versions of photos in sites such as Flickr. Users can also set up their own filters to customize their downloading needs.

4. Foxmarks – This nifty extension is more than just a bookmarking tool. Its range of potent features allows users to store passwords securely and synchronize between browsers on any platform. The information is stored on the ‘cloud’ so even if a user visits a browser where they can’t install any extension, they can still access all their data easily.

Foxmarks (rebranded as Xmarks) also allows users to organize their bookmark such as work-related and personal stuff. New features such as searching and social bookmarking will add a new dimension to the functionality of this helpful add-on.

5. Better Gmail 2 – For Gmail users, this add-on will instantly enhance Gmail functionality. This plug-in solves a number of issues with Gmail’s usability all in a single package. What’s great about Better Gmail 2 is that a user can enable or disable any of its wide range of fixes and improvements individually. This allows the user to fine tune the plugin to serve his or her particular needs and preferences.

These five top Mozilla add-ons will instantly boost Mozilla Firefox’s already impressive performance and range of features. But these are just five of the thousands of add-ons available for any Firefox user. There’s a Mozilla Firefox add-on for all kinds of web browsing needs.

You may also be interested in reading The Must Have WordPress Plug-ins.

Some plugins make it easier for the website owner to manage certain aspects of the site such as Search Engine Optimization (SEO) and web analytics. Other plugins work silently in the background to improve the site’s effectiveness. The following is a list of the top must-have plugins that every WordPress website should have.

1. Akismet – This is the best spam catcher out there. It works so unfailingly and efficiently that WordPress decided to bundle it with every new install. Akismet catches more than 99% of all spam comments. It performs its spam catching function without annoying a blog’s commenters with hard to read captchas.

2. All-in-one SEO Pack – This is one of the WordPress plugins that can be considered as indispensable for any blog or website. It makes it so much easier to optimize any WordPress site for better search engine results ranking.

It’s also very easy to set up. Even a blogging newbie can quickly optimize all posts and pages with pre-defined and customized settings. The plug-in can also be set up to run on autopilot so that Meta tags and page titles of every page and post are automatically populated.

3. Google XML Sitemaps – This is a WordPress plugin that you can install, set up and forget about but will work efficiently behind the scenes. This plugin automatically creates a new sitemap every time you add a new page or post to your site and submits it to the major search engines. It can also be customized so the Webmaster can choose which type of pages to include, select which search engines to update, as well as set the frequency the pages are updated.

4. WordPress Database Backups – Server crashes and errors can happen anytime. And when they do, all your content can disappear in an instant. This plugin helps you keep a backup of virtually your entire site content. You can choose to either manually download copies of your database or set it to automatically email you a copy at your preferred intervals.

5. Google Analytics for WordPress – This simple and easy to install plugin allows webmasters to use and take advantage of Google Analytics. It is also very easy to configure; you only need to enter your Analytics Account ID and you can now enjoy the wide range of tracking options that Google Analytics offers. With this plugin, it is now easier to track visitors and traffic sources, do keyword analysis, and identify the popular posts and pages.

These are just five of the wide range of WordPress plugins available covering practically any kind of function. A new WordPress site will already benefit a huge deal even if only these five plugins are installed. Other excellent WordPress plugins to consider include the following:

* LinkWithin – This popular plugin is used to reduce bounce rate by offering more content for readers. Also very easy to install and configure, LinkWithin displays thumbnails and links to related posts on each post or page.

* Contact Form 7 – One of the most easily configurable but superbly useful WordPress plugins out there. With this plugin, a Webmaster can create dozens of contact forms for any purpose and link it to multiple receivers too.

* Lightbox Gallery – This is one of the best plugins to use especially for WordPress sites that have plenty of photos and galleries.

* SNV Facebook Like Button – This plugin easily adds a ‘Like’ button on each page that readers can click to send to their own Facebook page.

• 301 redirect

A permanent server redirect preferred for most web pages. It is a server-level instruction to search engines to replace the old web page with the new webpage from its index.

• 302 redirect

A temporary redirect status. For best SEO practices, it is recommended to avoid using 302 redirects.

• 403 error

An error message that states the reason why access is denied for a user that is accessing a specific URL. Typically the reason for such is that the user does not have the authority to view the content.

• 404 error

An HTTP standard response by a web server to a browser when the requested web page is unavailable. This is also known as the Not Found error.

- A -

• A/B split testing

A process in which two groups of website visitors are provided different pages or ads to test the performance of specific components that include landing pages and banner ads. The outcome of the test aids to better understand changes in behavior of potential customers based on which version of the ad or web page they viewed. This method helps to increase conversion rates and maximize profits.

• absolute link

A link in a webpage that contains the full URL path in the source code.

Also referred to as: absolute URL or explicit link

• accessibility

The method of making websites more readable by search engines since search engines are essentially blind to non-text elements such as pictures and Flash applications. Process also includes ensuring that all users can view the same content on a website.

• acquisition

An instance when a visitor to a webpage turns into a qualified lead or customer.

• AdSense

Is the trademarked name of the advertising program by Google Inc. where website owners can avail for free to place text, image and video ads on their websites. Revenue sharing is generated on either a per-click or per-impression basis.

• AdWords

The trademarked name of Google’s flagship advertising program. It offers pay-per-click (PPC) advertising and site-targeted advertising for text or banner ads, as well as rich-media ads.

• Affiliate marketing

A promotional program that allows merchants to expand their market reach by paying independent agents on a cost per action (CPA) basis. Affiliates gets rewarded if visitors complete an action.

• algorithm

The complex mathematical rules and equations that search engines use to deliver results to a query.  This is the formula for ranking the web pages that search engines find when indexing the web. Search engines update their algorithm regularly.

• ALT attribute

Refers to the alternate text for an image which is usually a short description of the image that gets displayed when a user hovers the mouse over the image. It is usually a description of what the image or graphic is for or about.

Also referred as: ALT tags

• analytics

A tracking program that is used to collect and analyze data for a website such as; the number of visitors at a particular time, how a website is used by visitors, the sources of visitors, visitor behavior on the site, its most visited pages, entry/exit pages, and a lot more.

Also referred as: web analytics

• anchor text

The clickable text that composes a hyperlink. It gives visitors and search engines valuable information about the linked webpage as it is a concise description of the page being linked to. It is a common practice to use targeted keywords as anchor texts.

• authority site

A website which has many inbound links from other trusted sites or hub sites. A website that usually has a high pagerank and search engine ranking.

• automated submission

The use of automated software or ASP to submit web pages to search engines. This scheme is usually frowned upon by search engines.

Also referred as: bulk submission

- B -

• backlink

A link from another web page that points to your web page.

Also referred as: inbound link, incoming link

• banner ad

A kind of online advertising that necessitates embedding an ad to a webpage. This is created from an image (JPEG, GIF or PNG) and comes in ranging sizes and can be static or have motion such as rich media. This is primarily intended to attract traffic to a website by linking to the website of the advertiser.

• black hat SEO

SEO tactics and strategies that are deceptive or unethical in nature which focuses only on search engines and not on user experience.

Also sometimes referred as: spamdexing

• blacklisting

The refusal of search engines to list a webpage, mainly due to unethical SEO practices.

• block level link analysis

The method of attempting to segment web pages into visual blocks and treat each block as a separate node to weigh the relevance or authority given to the links from that area of the page.

• blog

Shortened term for a web log. It is a website or part of a website that has regular posts about commentaries, musings, reflections, or views and opinions on social issues. It is a personal online journal that is intended to be read by the general public and features simple user interaction like leaving comments on posts.

• blogger

Refers to the person who keeps and updates a blog.

• blog comment spam

The tactic of manually or automatically posting low value or no value comments to blog posts in order to gain backlinks.

• blogroll

A list of links on a blog, usually linking to other blogs owned by friends of the blogger or links that the blogger just happens to like.

• bookmark

A list of websites saved in a web browser for future reference.

Also referred as: favorites (in Internet Explorer)

• bot

Short for robot. A program used by search engines to find and add web pages to their search indexes.

Also referred as: crawler or web spider

• bounce rate

Percentage of visitors to a web page that exit after visiting a single web page only.

• broken link

A hyperlink that does not lead the user to the desired page when clicked on.

Also referred as: dead link.

• browser

A software application that enables viewing of pages in the World Wide Web.

- C -

• cache

Copy of a web page stored in a web browser’s memory. Links of cached versions of web pages are provided by some search engines in their results pages.

• call to action

A phrase or message that urges prospective customers or clients to perform a desired action.

• canonical URL

The URL that website owners want the search engines to regard as authoritative (simplest and most significant).

• cascading style sheets (CSS)

The style sheet language that is used to describe how an HTML document should be formatted.

• cloaking

The tactic of displaying different content to the search engines than what is seen by the human users.

• clustering

The process that allows search engines to group together hub pages or authority sites on a specific topic to further enhance their value by showing their relationships.

• co-citation

Refers to other citations on a page, meaning links which appear near one another on the same page.

• code swapping

The technique of altering the web page content after high ranking is achieved.

• competitive analysis

The evaluation or analysis of a site’s competitiveness compared to its competitors.  This is also a useful technique to identify relevant keywords.

• confirmation page

A webpage that is displayed after a form has been submitted by a user or website customer.

Also referred as:  thank you page

• content

The texts, images or other information found in a web page that is of value and of interest to the visitors.

• content management system (CMS)

A system used to create, edit or upload web content.

• conversion

A desired customer action that is tracked to measure the success of a website or an advertising program.

• conversion tracking code

A block of code that is included in the source code of a web page to track desired action that has taken online.

• cookie

A small text file stored on a visitor’s computer. It is intended to customize a visitor’s experience to a webpage and it also permits tracking of conversions.

• counter

A simple tool or program that tracks the total number of webpage impressions.

• crawl

The technique by which a search engine spider interprets the text and follows the links on a web page.

• crawler

A program that search engines use to browse the web in a logical or automated manner by way of the links from page to page to locate pages that they place in their index.

• crawler depth

How deeply a website is crawled or indexed by search engines.

• crawl frequency

How frequently a website is crawled by search engines.

- D -

• dead link

The Ratio of links pointing to inner pages to the overall links pointing at a website.

• deep linking

The method of linking to pages other than the site’s homepage.

• deep submitting

The process of submitting the URLs of deep pages in a website to search engines.

A popular social bookmarking website.

• de-listing

Temporary or permanent removal of web pages from the index of search engines.

• description tag

Information enclosed in a Meta tag and bears a short description of the web page where it is located. The info in the tag is typically the sentence that is shown directly after the main link on search engine results pages.

• destination URL

The address of the web page users see when they click on a link or an ad.

Also referred as: display URL

• domain

System used for logical or location organization of the internet.

• domain name

The name that is part of a URL that identifies a particular website.

• doorway page

A page created containing keyword-rich copy intended to rank highly for the targeted keywords and contains link to another page.

Also referred as: bridge page, portal page, zebra page, jump page, gateway page, entry page

• duplicate content

Content which is identical or near duplicate in nature. Pages with duplicate content will receive little if any trust points from the search engines.

• dynamic content

Content which changes over time based on a database or the user’s behavior. Video, audio and animations are also considered dynamic content.

• dynamic landing pages

Web pages in which users click to a changeable page with content that reflect their keyword search.

- E -

• e-commerce site

A business website devoted to selling products online.

• editorial link

Links which are not paid for and not bartered for. Search engines prefer this link as of more quality over links that are bought or traded.

• encryption

A set of algorithms that are used to convert data into a cipher to protect it from unauthorized users.

• entry page

The first page viewed when visitors arrive at your site.

• error page

A web page that displays an error message when visited.  Example is a 404 error.

• ethical SEO

Search engine optimization strategies or tactics that abide by the search engines’ guidelines for quality and relevance of the search results.

Also referred as: white hat SEO

• everflux

Googles reference to the constant updates or indexing of major search engines.

• expert page

Quality page that links to several other documents with the same topic. Some search engines determine link popularity by verifying links contained in expert pages.

• external link

A link on a web page that reference another page on a different website.

Also referred as: outbound link

• exit page

The last page that a site user views before leaving the website

- F -

• · FCP

Acronym for Frequently Cached Page. A webpage which is crawled and cached by a search engine frequently, typically every two weeks or less.

• feed

Web content served to users through special websites or programs like news aggregators.

• filter

Search engines employ numerous filters to evaluate and flag a web document either as adult content, spam, or potential spam.

• FFA

Acronym for free for all pages. These pages allow anyone to list a link to them. Links contained therein are considered of low value by search engines since many mechanized programs can fill these pages with links of low quality websites.

Also referred as: link farms

• Flash

A vector graphics-based animation technology used to make websites appear rich and allows developers to embed interactive content in a website. Search engines are finding it hard to rank and index flash websites since flash is heavy on images and has few content.

• flog

A fake blog usually created to promote a product or a company.

• flux

The occurrence wherein search engine rankings are shuffled amid search engine updates.

• Forum

An online community also known as discussion boards where members can post comments and questions as well as read topics of public interest.

• fresh content

The type of content that is relevant and dynamic in nature, which is updated or created regularly to engage readers and for search engines to crawl the site frequently.

• fuzzy search

A process that locates web pages relevant to the misspelled search term.

– G -

• gateway page

Another term for the unethical SEO tactic known as doorway page. Making use of this strategy usually causes a website to be on a Google death penalty.

• Google analytics

A free web analytics tool offered by Google that features detailed visitor statistics. It also helps to tracks site activities such as page views, bounce rates, average time on site and a lot more.

• GoogleBot

Google’s search bot software or spider that gathers web page data from the web to assemble a searchable index for the Google search engine.

• Googleware

A collection of tools offered by Google that can be used to search, report, play, and research.

• Google bombing

The tactic of making a page rank for a particular search term by pointing massive links at it with the keywords in the anchor text.

Also referred as: negative SEO

• Google bowling

An unethical SEO practice of knocking out a competitor from the search results by building massive low quality links that point to the competitor’s website. New websites are easier to knock out from the search results than older and established websites.

• Google dance

An old-fashioned term that describes the updates being done by Google in their index which happens once a month. The ranking of a website in the search results seems to dance as it fluctuates. Now Google constantly updates its index on a weekly basis.

• Google death penalty

The removal of a website from Google’s index either completely or permanently due to the website’s violation of Google’s guidelines.

• Google juice

A term for the substance that flows between web pages through their hyperlinks. Web pages with higher Google juice pass more ‘relevancy’ to pages they link to.

Also referred as: PageRank

• Google local 10 pack

A group of A-J local search results that appear either at the top of the organic listings or sometimes below the third organic listing as part of Google’s universal search.

• Google personalized search

A feature by Google wherein search results given to users are based on factors including, but not limited to, geographic location and user search history.

• Google sandbox

The highly debated phenomenon where new websites are said to not rank well for its most competitive keywords for several months.  This is said to be Google’s way to prevent new websites that are over-optimized from appearing on the top of search results.

• Google sitelinks

A set of links that show below the result of a website. Such links point to the main page of the website.

• Google sitemaps

An XML-based sitemap by Google that allows site owners automatic submissions of a list of pages to let search engines know about the URLs on a website that are available to be indexed.

• Google supplemental index

Google’s secondary database that stores supplemental pages. Such pages are those with lower trust scores or of less importance as deemed by Google.

• Google toolbar

A toolbar extension for both Firefox and Internet Explorer that allows a user to do a Google search sans visiting the Google website. This toolbar also features a method to find out a web page’s PageRank.

• Google trends

A tool from Google that allows users to see how Google search volumes for a particular keyword have changed over a period of time.

• Google universal search

The primary display structure used by Google for its search results wherein Google combines a variety of different types of media into search results, not just text links to websites.

• Google Webmaster Central

A system of tool and reports produced by Google to assist site owners to manage website presence within Google’s index.

• Google Website Optimizer (GWO)

A free website testing and optimization tool by Google that helps site owners to boost the value of their existing websites and traffic, such as by optimizing website design and content.

• grey hat SEO

The type of SEO practice that uses both white hat and black hat methods.

– H -

• hallway page

A page that serves as an index that connects all the main pages or doorway pages on a website. An example of a hallway page is a sitemap.

• heading tags

The standard HTMLtags (H1, H2, H3, H4, H5, H6) used to define or describe the titles and sub-titles of the document on a web page. Heading tag is an important on-page factor given that important keywords can be placed into it.

Also referred simply as: headings

• headline

The title of an article or a news story.

• hidden text

An SEO tactic considered as spam wherein contextual HTML text is hidden from visitors while making it readable for search engines bots. This is done purposely to boost a web page’s keyword density.

Also referred as: hidden keyword

• hijacking

The technique of making search engines think that another website sits at a particular URL. This is usually done using 302 redirect or meta refresh.

• hits

Refers to the number of views achieved by a particular web page, or web image.

Also referred as: page impressions or page views

• homepage

The main page of a website which features an index of navigation that directs to other parts of the website. The homepage is typically the landing page for the most competitive keywords.

Also referred as: front page

• hubs

A collection of centralized websites that links to various connected topical authority websites.

Also referred as: expert page

• hyperlink

A component in a hypertext document that links to another location in the same document or an entirely different source. This is the most important element of all hypertext systems.

Also referred simply as: link

• hypertext

The foundation of the internet wherein it enables users to click on a link to access for additional information on a succeeding page on the same website or from other websites. Hypertext encompasses all type of links such as a text link or a graphic link.

• HyperText Markup Language (HTML)

The text-based programming language used to create web pages.

• HyperText Transfer Protocol (HTTP)

The protocol primarily used for formatting and transmitting data between web servers and browsers.
- I –

• impression

The instance where a visitor views a web page on one occasion.

Also referred as: page impression or page view

• inbound link

A link coming into your website from another website. Such link is an important factor in improving a website’s pagerank and position in SERPs. Inbound link is the opposite of outbound link.

Also referred as: inlink, incoming link or backlink

• index

The database where search engines store data from every web page that its crawler visits and is used for future retrieval of information to match search queries.

• indexability

The degree of how well a search engine can index or crawl a website. The indexing of a website is crucial for its inclusion the search results.

• indexed pages

The web pages which have been indexed by search engines.

• indexer

A program used by search engines to analyze and catalog web pages for its textual content.

• internal link

A link from one page on a website to another page within the same website. This is the opposite of external link.

• internal linking

The method of properly structuring links within a website for it to be more user and search engine friendly.

• internal PageRank

Google’s measure of a web page’s importance and relevance.

• Internet

A worldwide network of computers that allow users to transmit and receive data from other computers.

- J -

- K –

• keyword

A word or phrase which characterizes the content and functions of a web page and are chosen based on the search habits of web surfers.

Also referred as: key phrase or keyword phrase

• keyword cannibalization

The excessive use of the same keywords or phrases on several pages within the same website.  This results to user and search engines’ ambiguity as to what page is most relevant for a particular keyword.

• keyword density

The prominence of a particular keyword in a web page. It is the measure of the number of keyword occurrence to the total number of words in a web page.

• Keyword Effectiveness Index (KEI)

The system that measures the popularity and competitiveness of a particular keyword by comparing the number of searches with the number of search results for that keyword.

• keyword funnel

The relationship between several related keywords that users search for.

• keyword matching

The method of selecting and organizing keywords to match a user’s search query.

• keyword prominence

The position of a particular keyword in the HTML source code of a web page. Prominently placing keywords to the heading and title tags as well as to the opening paragraph and to hyperlinks will result to a high relevance score for such keywords by search engines.

• keyword ranking

Another term for search engine ranking.

• keyword research

The process of determining relevant keywords and key phrases to target along with SEO endeavors.

• keyword research tools

Tools that aid in determining appropriate keywords based on search volumes, search trends and content from related web pages.

• keyword stemming

The process implemented by search engines to provide search results not only for the exact keywords but for variations of keywords such as its root or plural form.

• keyword stuffing

The unethical SEO practice wherein core keywords are used excessively into the web page copy in order to boost the page’s position in SERPs.

Also referred as: keyword spamming

• keyword tag

An HTML Meta tag used to help describe or define the major keywords of a page. The keywords within this tag are separated by commas.

• keyword-rich

The term used to describe a web page or a content that is filled with useful or relevant keywords instead of a group of worthless words.

• key performance indicator (KPI)

Metrics used to evaluate the quantitative and qualitative progress or success of online marketing campaigns.

- L –

• landing page

The page that a visitor lands on when they click a link. A landing page is intended to be highly relevant to search listing being targeted by that page in order to persuade visitors to complete a desired action.

Also referred as: destination URL

• link

A URL that is embedded on a web page that when clicked takes the visitor to another page within the website or to another website. Links are considered by search engines as votes of trust.

• link architecture

Refers to the structure of links within a website. It includes the frequency of links in each page and the manner of how pages are linked to other pages within the site.

• link bait

A webpage that contains useful or entertaining content which intends to attract linking from other websites. Controversial content often serves as effective link bait.

• link baiting

The practice of creating a web content that entices the target visitors or websites to link to it. This method is usually targeted towards social media and bloggers.

• link building

The practice of building good quality links for a website to achieve better ranking positions on the search results. The more quality links that a website has, the higher the authority, relevance, and trust score it receives from search engines.

• link bursts

The rapid increase in the number of backlinks of a website.

• link checker

An online tool used to verify and check for a website’s links.

• link churn

The rate at which a website drops its link popularity over a certain period of time.

• link condom

The alternative term for the NoFollow tag. This is done to shun passing link juice to other pages, or avoid supporting a bad website through an outgoing link. This is also done to prevent link spam in user-generated content.

• link equity

The measure of a website’s relevance or trust score based on its inbound link popularity and the structure of its internal links.

• link exchange

A linking method wherein two websites link to each other. Links acquired through link partnerships are deemed of low value by search engines.

Also referred as: reciprocal linking

• link farm

A website or group of highly interlinked websites which contain massive unrelated links that are of low quality or has worthless content intended to increase link popularity.

• link hoarding

The tactic of attempting to keep all of the website’s link popularity by not linking out to other websites.

• link juice

The weight or page rank that are obtained from backlinks.

Also referred as: link flow

• link love

An outgoing link which gives out equity or pass trust.

• link mass

The combination of all related links that direct to any given web.

• link ninja

An SEO practitioner who concentrates on obtaining legitimate backlinks from authority and high traffic websites.

• link pathway

Conduit of two or more pages through hypertext links.

• link popularity

The measure of the quantity and quality of links that point towards a website.

• link reputation

The combination of a webpage’s backlinks and the quality or value of those backlinks.

• link rot

The percentage measure of how many of a website’s links is broken.

• link spam

A link that is of low quality, usually gained from user generated content such as blog comments.

• link text

The user readable and clickable text contained within a hyperlink.

Also referred as: anchor text

• link trap

A kind of outbound link built or given by unscrupulous link partners which does not pass value. Example of which are nofollow links.

• link wheel

A specialized link circle or multiple blog posts and other means of web content creation that utilize Web2.0 platforms that are interlinked in a wheel form.

• log files

Server files that reveal a website’s leading sources of traffic and what are the visitors’ search queries to find the website.

• long tail keywords

Keyword phrases composed of three or more words specifying a search query. These keywords are believed to be more likely to convert to sales since they are very specific to the product or service that a website is offering.

• latent semantic indexing (LSI)

Search engines’ method of indexing a collection of associated words in a document. As such, a related result may not even contain the search term in it. It may be returned based only on the fact that it includes many similar words to those appearing in relevant pages which contain the search terms.

• local prominence

This is comparable to PageRank. This is the importance or score given by Google to a website in establishing its ranking for local search. The quality of backlinks, site reviews and appearance of the business’ address on the site are the factors that influence local prominence.

• local search

Region or location-specific search queries which are dependent on geographically targeted web pages for relevant results.

- M –

• manual review

The method by search engines that is combined with automated relevancy algorithm to determine search spam.

• manual submission

The type of submission that is done by hand as opposed to automatic submissions that uses auto-submit tools or services. This type of submission is a more ethical SEO method than automatic submission.

• market research

The process of systematically gathering and evaluating data concerning consumers’ preferences for products or services which is crucial for online marketing endeavors.

• meta description

A type of Meta tag placed within the HTML codes that describes a web page’s content. Meta descriptions are important as it usually appears in search results as part of a listing’s description below the page title.

• meta keywords

A Meta tag within the HTML script of a web page that is used for listing keywords or keyword phrases related to the page’s content.

• meta refresh

An HTML tag used to redirect a website visitor to a new page after a given amount of time.

• meta search

Search results gathered from several other search engines and rearranged into a new set of results.

• meta tags

HTML tags located in the header of a web page script that is composed of the title, description, and keyword tags. These tags are an important aspect of a web page as it aids the search engines in determining what that page is about.

• meta tag stuffing

The act of repeating keywords in the Meta tags and listing keywords that are not related to the web page’s content.

• microsite

A website that serves or functions as an auxiliary to a primary website. It usually has its own URL and provides focused information about a specific product or service offered by the primary website.

Also referred as: minisite

• mirror site

A website that duplicates the contents of another website.

• Moderately Cached Page (MCP)

A web page that is crawled and cached infrequently by a search engine.

• Mod rewrite

A module or plug-in for Apache web servers that feature powerful and flexible URL manipulation such as URL rewriting to create search engine friendly URLs. Through this, dynamic database driven websites are able to be indexed properly by search engines.

• multivariate testing

A complicated mathematical testing model that allows simultaneous testing of various landing pages or ad variables such as the content copy, headline text or background color. This differs with a/b split testing wherein a single variable can only be examined effectively.

– N –

• naked links

A link that is both posted and visible in a web page’s content that directs to a specific website.

• naturality

A metric or calculation of a range of search results for a query which are not optimized to be included in the search results.

• natural link

A type of link to a website that is given freely sans involvement from the owner of the site, as such a user linked to it because the site’s content is deemed relevant or useful.

Also referred as: editorial link or organic link

• natural search results

The search engine results which are not paid or sponsored wherein a site found in the listing is ranked depending on its links, content, and reputation.

Also referred as: organic listings or natural listings

• navigation

The scheme of facilitating movement within a website from one web page to another.  Link architecture and sitemaps promote good website navigation.

• navigation bar (nav bar)

The set of links found at the top, bottom or sides of a web page that serves an important function of directing search engine spiders to the website’s most essential content and in aiding site users to go deeper in the site.

• negative SEO

The practice of sabotaging a competitor website through spamming and other unethical SEO practice on behalf of the competitor in order for it to get penalized or be demoted from the search results.

Also referred as: Google bombing

• news feed

A web feed is a data format used to provide users with regularly updated content such as news articles.

• niche

The Subject or topic which a particular website is concentrating or focusing on.

• nofollow

An attribute created by Google that is used to instruct search engines not to follow a specific link or any links on a page. It is used for the purpose of reducing link spam especially on blogs. This is a type link condom.

Also referred as: noindex

• non reciprocal link

A link received from another web site without linking back to that same website. This type of link is given more weight or value by search engines over reciprocal link.

Also referred as: one way link

- O –

• off-page optimization

The process of search engine optimization that are done off the website’s pages such as link popularity in order to gain maximum visibility in the search engine results for the web page’s targeted keywords.

• one way link

A link given by another website that needs not to be reciprocated. It is given more value by search engines than a reciprocal link.

• Online Reputation Management (ORM)

The practice of optimizing web pages to mitigate negative search results wherein this involves creation of positive news articles or press releases.

• on page optimization

The method of optimization that involves designing or restructuring a website’s pages and its codes to achieve better search engine rankings.

• optimization

The practice of structuring a web page to rank well or gain maximum visibility in the search results for a set of desired keywords.

Also referred as: search engine optimization

• organic link

A type of link that is naturally obtained because a user or another website owner finds it valuable.

Also referred as: editorial link or natural link

• organic listing

The search engine results that is not paid or non-sponsored also regarded as the “free” side of search results wherein listed web pages are ranked based on its links, content, and the relevancy or trustworthiness of the page.

Also referred as: natural search results or organic search results

• outbound link

A link in a website that goes out to another website. This is the opposite of inbound link.

- P -

• PageRank (PR)

A logarithmic scale between 0 and 10 given by Google to web pages based on the page’s link popularity and the relevancy and authority of the websites where the links came from.

• PageRank evaporation

This is a method wherein some or all of a web page’s PageRank may be distributed to all the web pages within a website.

• PageRank hoarding

This is a highly contested concept that is regarded as the practice of preventing a PageRank value from leaving a website by not linking out to other websites. The use of nofollow attribute is considered a form of PageRank hoarding.

• PageRank leakage

The debatable notion that a website’s PageRank may diminish or could be lost if that site links out to other website.

• PageRank management

The method of managing a website’s internal link structure through controlling PageRank flow from page to page in order to direct search engines which pages within a website are of utmost importance. This is also associated with PageRank hoarding or PageRank sculpting.

• PageRank trap

PageRank trap is a page that is considered link-worthy and whose outbound links point only to other pages within the same site.

• page impression

The measure of web pages views by all visitors to a website at a particular amount of time.

Also referred as: hits or page view

• page title

Page title is the part of a webpage that describes the content within. Title is a significant aspect of on-page optimization because page titles appear as the text link in search results that searchers click on. Descriptive page title makes for a descriptive anchor text which in turn makes that enticing to be clicked by users.

• page zone

A randomly assigned visible section of a web page used for link placement or for advertising.

• paid inclusion

This is a method wherein website owners make a payment for the website to be included in an online directory or a search engine index.

• parasitical SEO

The act of creating parasitical content optimized for a particular well-established website or brand without approval from the site’s owner. Creating links into the comments section of blogs and into discussion boards are an example of such.

• parser

A program used by search engines to break down an HTML pages into parts for indexing.

• partially indexed listings

An alternative term for URL listings.

• penalty

The punishment given by search engines for a website that was over-optimized or engages in spamming to rank highly on search results. A website can be  algorithmically or manually penalized.

• permanent links

This refers to links which do not expire. This is the opposite of rented links.

• personalization

The process of changing the search results based on the searcher’s IP location, searching history, or content recently viewed.

Also referred as: search personalization

• poison word

Words which are associated with low quality content that causes search engines to downgrade the webpage’s ranking in the search results.

• precision

Precision is the percentage measure of a search engine’s capacity to provide search results that satisfy a certain query. The challenging factors for search engine precision are search spam and language complexity.

• proximity

A measure of how close words are to one another in a web page’s content. Keywords or keyword phrases that are excessively repeated and are closely together within a web document is a sign of a low quality content.

• pull quote link

A link embedded in a pull quote, a specially enlarged excerpt or phrase to attract attention to an article or content to which it is quoted.

- Q –

• quality content

A web content that is relevant, meaningful or useful that readers find worthy to be distributed or to link to.

• quality link

Link that search engines consider as valuable. Links from trusted source or those that have existed for a long time from older resources are considered to be of quality.

• query

Keyword(s) or key phrase(s) that searchers enter into search fields or search engines to find relevant information.

• query refinement

Searchers refine their search queries to obtain more relevant results. Search engines also feature automatic query refinement through spelling corrections or suggesting a variety of related search queries.

• query space

Query space is the compilation of all queries and their associated results for a set of related search terms.

- R –

• real time search

The queries made to search engines that index web pages that are updated continuously such as data from blogs, Twitter feeds and data from other social media sites.

• reciprocal link

Link acquired through a link trade between websites. This type of link is generally valued less by search engines as compared to one way link.

• reciprocal linking

The act of exchanging links between websites.

• redirect

A redirect is a method where a site visitor is automatically taken to another web page address. There is a possibility that a search engine spider may not follow the redirect and thus this method can hurt search engine rankings.

• reinclusion

The request sent to search engines by website owners whose website has been penalized or was removed from the search engines’ index due to bad SEO practices.

• referring URL

The source or URL of a web page from which a visitor came from. This is particularly useful in tracking the results of organic search engine optimization.

• referrer spam

A type of spamdexing that engages in making repeated web site requests using a bogus referring URL pointing to the spammer’s site.

• relative link

A relative link is the one that shows the association of the current URL to the URL of the page being linked at. Due to issues about canonicalization and hijacking, it is ideal to use absolute links instead of relative links.

• relevancy

The measure of how relevant or useful searchers find search results based on their query.

• rented links

This is a type of link that is purchased monthly and is considered to be of low value as compared to permanent links.

Also referred as: paid links

• repeat visitor

A repeat visitor is an individual who visits a website or a web page more than once over a given period of time.

• robot

An alternative term for spider.

• robot.txt

A text file in a website’s root directory that is used to control or restrict the activities of search engine spiders on the site.

• RSS (Really Simple Syndication)

An XML-based content delivery medium that syndicates regularly updated works such as news headlines or blog entries for distribution to a wide number of subscribers.

- S –

• saturation

The extent to which web pages are included in a search engine’s index.

• search engine

A website that indexes the sites found on the internet to provide information relevant to what the users search. A search engine is composed of an indexer, spider, web interface, database, and search program.

• search engine friendly

A web page designed and optimized to be easily read and indexed by search engines.

• search engine indexing

The method of collecting and reading web pages and extracting the content into a database for speedy and accurate retrieval.

• Search Engine Marketing (SEM)

The online marketing avenue that covers SEO and paid advertising on search engines.

• Search Engine Optimization (SEO)

The art and science of making a webpage rank higher on search engines’ organic listing for a relevant key phrase or search term. The practice includes improving website content, link building, site usability and more.

• search engine rank

The position of a webpage or a website on search engine results for a particular search query.

• search engine results pages (SERPS)

The ranked listing of web pages in the search results for a given search query. It consists of both natural/organic listing and paid search.

• search history

The data for search and browse requests stored by search engines. Such data serves for easy retrieval of old information.

• search listing

The information given by search engines about a particular webpage in response to a query as part of a search result. Search listing usually consists of a title, page name/URL, descriptive text or a “snippet”, cache information, and other secondary information.

• search personalization

The process of personalizing search results based on IP location, personal profile information, settings or search history.

• search query

A keyword or keyphrase typically separated by Boolean operators that a user types into a search engine to find a listing of web pages related to the query.

Also referred as: search term

• search result

The search listings given by search engines in response to a query.

• search results management

The method of managing several listings within a single search result. This is part of the process of search reputation management.

• search visibility

The degree to which a website can be found in search results across all queries. A website generally has full visibility while a webpage has limited search visibility.

• SEO content writing

The practice of writing, formatting, or editing a website content for the site to appeal to users and rank well on search engine results pages (SERPs). The content features keywords of key phrases that the site owner wants to rank highly for on SERPs.

• SEO red flag

Refers to the detection of Google for artificially optimized websites wherein such sites are downranked in Google search results by 950 positions.

• SEO specialist

A person dedicated to providing SEO services.

Also referred as: SEO technician

• siphoning

A tactic for stealing the site traffic of another website such as the use of spyware or cybersquatting.

• sitelinks

These are additional deep links to a site on the top search results. This occurs when Google deems that one result is far more relevant than others.

• sitemap

A webpage that contains links to every page related to the website where it belongs. Sitemaps aid the search engines to crawl or navigate through the website accurately and rapidly.

• social bookmark

A type of social media where users’ bookmarks are aggregated for public access.

• social media

Websites that allow social interactions by users such as creation of valuable content. Examples of this are social bookmarking, social networking, and social news sites that include Facebook, Twitter and Digg.

• social media poisoning (SMP)

A form of black hat technique intended to incriminate a competitor as a spammer thus putting that competitor in a bad light.

• sock puppet

A false online identity used to establish multiple user profiles or to hide a person’s real identity in an online community.

• spam

A type of blackhat SEO that comes in various forms such as a keyword stuffed content, automated blog comment and other forms of manipulative tactics that goes against search engine guidelines.

• spamdexing

This is the attempt to spam a search engine’s index in order to achieve higher rankings on search results. The practice includes bait and switch and creating doorway pages which can result to a website being banned by search engines.

Also referred as: spamming

• spamglish

A keyword repetition or keyword-rich sentence in a webpage that is devoid of value and is intended to achieve increased ranking for the webpage in the search results.

• spammer

A person who does spamming.

• spider

Software programs used by search engines to index or scan the web.

Also referred as: bot, robot or crawler

• spider trap

An infinite loop of automatically generated links that a spider may get ‘trap’ in if it crawls a dynamic site where the URLs of pages keep changing.

• splash page

Introductory page to a website with little or no text content but are filled with attention-grabbing effects or graphics intended to impress site visitors. Such page is not search engine friendly and offers poor usability.

• splog

Short for spam blog. A bogus blog that contains plagiarized or automated  low quality content with links pointing to other websites for search engine rankings or in order for the blogger to gain financial profits.

• static content

Content that does not change regularly. Contrasts with dynamic content.

• static page

A standard HTML webpage that contains the same information for all visitors. It may occasionally be updated from time to time but it does not alter with every user retrieval. This page is considered to be more search engine friendly than a dynamic page.

• stemming

The method used by search engines to display search results based on a word’s root spelling.  Example, searching for cooking can return results which contains cook.

• stickiness

The amount of the time spent by a visitor to a site on a given period of time. It determines a website’s ability in enticing visitors to revisit or stay longer to its pages.

• stop character

The characters such as ampersand (&), equals sign (=), and question mark (?) that when found in a webpage’s URL indicate to search engines that the webpage is dynamic. Since many spiders cannot read beyond any character in a URL that contains a question mark (?), dynamic pages may not get indexed properly be search engines and can become part of the ‘Invisible Web.’

• stop words

Common words (ex: of, to, the, and, etc…) that are ignored by search engines when indexing web pages and processing web searches.

• submission

The practice of submitting URLs to related websites, directories, or search engines with the intention of making other websites especially search engines to be aware of the URL.

• success page

See: confirmation page or thank you page

• supplemental index

The secondary index for Google that contains a collection of web results with very low page rank also known as supplemental results. Supplemental index has lower standards for indexing compared to the main index.

• supplemental pages

Pages found on Google’s supplemental index which are deemed by Google as having less authority or trust than regular pages.

Also referred as: supplemental results

• syndication

The process of distributing content or ads and publishing it to partners sites and read by users through RSS reader software services.

- T -

• term frequency

The extent of how frequently a keyword appears within an online document.

• text link

A type of hypertext link composed of a word or phrase. Text links are among the most important factors in off-page optimization

• theme

The major keyword focus of a web page.

• time on page

The amount of time that a visitor spends on a web page before exiting the page. Web analytics software are also used to calculate time on page.

• title attribute

The text that appears when a user mouse over the anchor text of a hyperlink.

• title tag

A Meta tag found in the header of an HTML document that describes the title of the web page in the top of a web browser. Search engines display the title of search listings based on the title tag.

• toolbar

A browser add-on that is always available and is easy to use for executing common function. Toolbars feature a search box and assist search engines to track usage data.

• toolbar pagerank (PR)

A value from 0 to 10 assigned by Google that measures the importance of a web page. This is different from pagerank as this is updated a few times a year only.

• top 10 ranking

The first ten results on SERPs for a particular search query. These are web pages that belongs to the first page in Google.

• trackback

A type of linkback or automated notification sent to a website when another website links to it. This allows a blogger to keep track of who is linking to his post.

• transparency

A measure of a range of search listings for a particular query which are apparently optimized to be included in the search results.

• traffic

The measure of unique visitors and total page views that a webpage receives.

• trustrank

A search relevancy algorithm that ranks web pages according to the ‘trustworthiness’ of the sources of links to such web pages.

- U -

• unethical SEO

Search engine optimization techniques that are not in accordance with the search engine guidelines. Unethical SEO practice can lead to the banning of sites from the search engines.

• unique visitors

The number of visitors coming from a unique IP address who access a website over a given period of time.

• universal search

Refers to the major search engines’ search results that blend traditional listings with results for books, blogs, videos and images.

See also: Google universal search

• URL

Acronym for Universal or Uniform Resource Locator. This refers to the unique address of internet resources such as websites. Every webpage has its unique human-friendly URL.

Also referred as: web address

• URL listings or URL-only listings

Site listings that are shown in the Google results pages with nothing more than a URL.

• URL rewrite

The technique of turning URLs into a more descriptive or readable form in order to be more user and search engine friendly.

• usability

The measure of a website’s user-friendliness. Websites with high usability has better conversion rate.

• user

A website visitor.

• user-generated content (USG)

The types of media content such as podcasts and videos that are created and publicly shared by end-users.  Wikis and social media are greatly dependent on USGs.

• User Agent

The name of the spider that visits or crawls a web page.

• user session

The occurrence between the user’s start of website access and the user’s departure from the website.

- V -

• vertical search

A domain-specific search. It focuses on a distinct field, a specific type of content, or a specific segment of information.

• viral marketing

A type of marketing technique that encourages websites and users to promote a marketing message to other users or websites.  Social bookmarking sites and social news sites are usually utilized in this type of marketing.

• visibility

How prominent or ‘visible’ a website to search engines for a related search query. Website visibility is a crucial factor for achieving website traffic, exposure and sales.

• visit

Refers to a user session.

• visitor

An individual who visits a website.

Also referred as: user

- W -

• walled garden

A group of web pages that are linked together but do not link to other web pages.  These pages usually receive low page ranks.

• web crawler

An automated program or script used by search engines to browse the web in order to generate entry for a search engine index.

Also referred simply as: crawler or web spider

• weblog

A personal website that is composed of entries organized in reverse chronological order and is often updated regularly with topics or information that interests the owner.

Also commonly referred as: blog

• website analytics

The practice of analyzing visitor behavior to a website as well as measuring internet and usage data to better understand the optimization requirements of a website.

• Web2.0

The new generation of web applications or social media features interactive information sharing, user-generated content and collaboration.

• white hat SEO

The practice of SEO that uses techniques and strategies that is in accordance with search engine rules and policies. This method is the opposite of black hat SEO.

• wiki

A type of website that enables users to collaboratively add, modify or delete a content. An excellent example of a wiki site is Wikipedia.

- X -

• Xenu Link Sleuth

A software that checks for broken links.

• XHTML (Extensible Hypertext Markup Language)

The enhanced version of the HTML language used to create web pages.

- Y -